The Coach Behind Yew Tree

About Lee Smith

An accredited executive coach with 1,000+ hours of experience, a Sports Science background and 25 years of senior leadership in global financial services.

Lee Smith — Executive Coach & Leadership Development Consultant
AC
Accredited Coach Association for Coaching
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Inspiring You to Unlock Your Full Potential

As a trusted confidant and exceptional listener, I aim to deeply understand, empathise, challenge and encourage — with unwavering integrity and authenticity — empowering you to achieve the success you're truly capable of.

A Career Built on Leadership

I spent 25 years at HSBC, progressing from Junior Programmer to Director — leading global teams of up to 200 people across the UK, Hong Kong, India, China, Canada, the US, Sri Lanka and Luxembourg.

I've navigated complex organisational change, driven Agile transformation, built high-performing cultures from the ground up, and sat in the rooms where the big decisions are made. I know what it's like to carry the weight of a global function, to inherit a struggling programme, and to turn it into something exceptional.

That experience isn't just context — it's the foundation of my coaching. When you tell me about organisational complexity, team dynamics, leadership pressure, or career crossroads, I draw on real, lived experience. Not theory.

The Sporting Connection

Before financial services, sport was everything. I hold a BSc (Hons) in Sports Science and Sport Psychology from the University of Wales, Bangor — and that passion has never left me.

Today, I bring the same principles that drive elite sporting performance — mindset, resilience, focus and collective accountability — to my work with leaders and teams. I coach across both the corporate and sporting worlds, working with executives alongside elite sports people, managers and coaches. The crossover between these two worlds is where some of the most powerful coaching happens.

The Coaching Journey

I founded Yew Tree Coaching in 2023 to do what I'm most passionate about: bringing the best out in others. With 1,000+ hours of coaching experience and accreditation through the Association for Coaching, I work with clients from Individual Contributor level to the C-Suite, across industries and global organisations.

Outside of coaching, you'll find me on the golf course, the football pitch or the ski slopes — or spending time with family and friends.

My Coaching Approach
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Education

BSc (Hons) Sports Science & Sport Psychology, University of Wales Bangor. A foundation that underpins everything Lee does in the coaching space.

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Accreditation

Accredited Coach with the Association for Coaching. 1,000+ hours of coaching experience working with clients from Individual Contributor to C-Suite level.

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Global Experience

25 years in financial services, leading teams across the UK, Hong Kong, India, China, Canada, the US, Sri Lanka and Luxembourg at Director level.

Ready to start your coaching journey?

Book a free, no-obligation discovery call to explore how coaching with Lee could help you.

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